Spartan Philippines Officially Launches DEKA: The Global Standard of Hybrid Fitness Racing Arrives in the Country

 

Spartan Philippines officially launched Spartan DEKA, introducing the global standard of hybrid fitness racing to the country on July 28, 2026, at the EDSA Shangri-La Plaza. The milestone event featured live demonstrations of DEKA's 10 standardized functional fitness zones and unveiled its first six official ambassadors, including celebrity athlete Alex Diaz and elite coaches across the Strong, Mile, and Fit categories. Highlighting a strategic partnership with the Department of Tourism's "Love The Philippines" campaign, the launch emphasized boosting sports tourism by attracting international competitors, paving the way for upcoming public activations and a new era of competitive fitness for Filipinos.

MANDALUYONG CITY, PHILIPPINES – July 29, 2026 – Spartan Philippines ushered in a new era of competitive sports with the highly anticipated official launch of Spartan DEKA, held yesterday, July 28, at the Grand Atrium of EDSA Shangri-La Plaza. The momentous event introduced the rapidly growing sport of Hybrid Fitness Racing to the country, promising a world-class arena for local athletes and fitness enthusiasts.

The launch event, which drew an energetic crowd, featured a dynamic drumming performance, a roadmap presentation for 2026-2027, and a thrilling live demonstration of the 10 standardized DEKA functional fitness zones.

"For years, Spartan Philippines has been about conquering obstacles on the trails and in the mud. But the fitness world is evolving, and so are we," said Marc Laurenze Celis, General Manager of Spartan Philippines. "For the longest time, if our athletes wanted to test themselves on a global leaderboard in this specific format, they had to book a flight and travel abroad. Not anymore. We are bringing the global standard of fitness racing right here to the Philippines."

Unveiling the DEKA Philippines Ambassadors

A major highlight of the afternoon was the grand reveal of the first-ever Spartan DEKA Philippines Ambassadors. Carefully selected to represent the three core formats of DEKA, these six athletes embody the resilience, strength, and community spirit of the brand:

• DEKA Strong (10 Zones, No Running)

o Yzah Umlas: Spartan and 3x bodybuilding, an absolute master of strength, discipline, and raw power.

o Alex Diaz: Beyond being one of the country's most beloved and talented celebrities, Alex is a formidable fitness influencer, an incredibly fast Spartan racer, and a dynamic entrepreneur. He perfectly embodies the DEKA spirit, constantly proving to his audience that anyone can step into the arena, start their fitness journey, and completely redefine their limits.

• DEKA Mile (10 Zones, 160m run before each zone):

o Marline Capones: A relentless multisports athlete who brings unparalleled stamina and adaptability to the race course.

o Coach Don Velasco (Flying Don V): Our elite triathlon champion and master endurance coach who knows the science on how to build an unbreakable engine.

• DEKA Fit (10 Zones, 500m run before each zone): Elite hybrid fitness athlete Justin Hernandez and world-class Ninja OCR athlete Kaizen Dela Serna.

o Kaizen Dela Serna: A world-class elite athlete for Ninja OCR, bringing explosive speed, agility, and competitive fire.

o Justin Hernandez: An elite hybrid fitness athlete and coach who lives and breathes this exact style of programming and pacing.

Championing Sports Tourism with the Department of Tourism

The event also highlighted a powerful partnership with the Department of Tourism (DOT) – Office of Special Concerns, graced by the presence of Assistant Secretary Gissela Marie R. Quisumbing and Director Lyle Fernando H. Uy.

Aligning with the DOT’s "Love The Philippines" campaign, Spartan Philippines announced the upcoming introduction of the Spartan Love The Philippines APAC Ambassadors. This initiative taps international Spartan Athletes from Malaysia, Singapore, Thailand, Korea, Japan, Australia, Hong Kong, Taiwan, China, and Cambodia. These global ambassadors will serve as a bridge to encourage international athletes to travel and race in the Philippines, further cementing the country's position as a premier destination for sports tourism.

The launch was made possible through the support of key partners, including Shangri-La Plaza and Fenix/FITIQAsia, who provided equipment for the live DEKA demonstration.

Following this successful media launch, Spartan DEKA Philippines will continue its momentum with upcoming public activations with a Deka Strong Road Show at the PhilFit Expo this August 19 to 21 leading towards the first Deka Fit Arena event at Space at One Ayala on October 3-4 where an estimate 5000+ runners will be joining.

For more information on upcoming races, the 2026-2027 roadmap, and how to get involved, follow Spartan Philippines on social media or visit their official website.

About Obstacle Course Camp Inc.

Spartan Race Philippines is the local arm of Spartan, the world's leading obstacle course racing (OCR) and endurance brand. Organized by Obstacle Course Camp, Inc. in the Philippines since 2017 it caters to extreme athletic events, community training camps, and wellness programs across the country, encouraging participants to push past physical and mental limits.

Casino Plus extends over ₱590,000 in relief aid to Metro Manila fire victims

 

Casino Plus, one of the country's leading responsible digital entertainment platforms licensed by the Philippine Amusement and Gaming Corporation (PAGCOR), has extended over ₱590,000 worth of relief assistance to families displaced by a recent fire in Metro Manila, reinforcing its commitment to standing with local communities during times of crisis.

On July 14, Casino Plus visited an evacuation center housing affected residents in modular tents. The team distributed grocery packs, ₱3,000 in cash assistance, and a 25-kilogram sack of premium rice to around 100 individuals to help cover immediate needs during recovery.

"Nagpaabot tayo ng tulong sa mga pamilyang naapektuhan ng sunog sa pamamagitan ng cash assistance, grocery, at sako-sakong bigas para sa kanilang agarangpangangailangan," Casino Plus shared in a social media post. "Hindi kayang tupukin ng apoy ang pag-asa at kagustuhang bumangon muli. Kaya patuloy ang aming hangarin na makiisa at tumulong sa mga komunidad."

The on-ground activation reflects Casino Plus’ ongoing commitment to uplifting vulnerable communities through rapid humanitarian response.

Casino Plus believes that meaningful growth goes beyond digital entertainment. By strengthening community resilience and extending a helping hand during difficult times, the company continues to uphold its commitment to ensuring that wherever it operates, no community is left behind.

RESPONSIBLE GAMING ADVISORY

In accordance with PAGCOR’s Responsible Gaming Code of Practice, Casino Plus wishes to remind all players of the following:

Gaming is for entertainment purposes only. It should not be considered a source of income or a means of financial relief. Players are encouraged to play responsibly and within their means.

Winning is never guaranteed. All gaming outcomes are determined by chance. Past results, including jackpot wins, do not influence or predict future outcomes.

About IGO Digital High Technology, Inc.

Casino Plus is a trusted online casino platform in the Philippines, duly licensed and regulated by the PAGCOR. The company is committed to providing a secure, fair, and engaging digital entertainment experience, guided by the principles of responsible gaming and player protection. With its continuous expansion, Casino Plus is now regarded as one of the country’s leading online casino platforms, combining entertainment excellence with meaningful corporate social responsibility initiatives.

Former Senator Cynthia Villar Named CEO of the Year at 2026 Philippine Social Media Awards

  

Former Senator Cynthia Villar was recognized as CEO of the Year for Humanitarian and Entrepreneurship during the 2026 Philippine Social Media Awards, in recognition of her decades of leadership in humanitarian service, environmental advocacy, and sustainable community development.

The award honors Villar’s contributions as Managing Director of the Villar Foundation, where she has led programs focused on environmental protection, sustainable agriculture, livelihood generation, education, and community empowerment. Through these initiatives, the Foundation has implemented projects that benefit communities in Las Piñas and other parts of the country.

Representing the former senator at the awarding ceremony was Senator Camille Villar, who accepted the recognition on her behalf.

During the same event, the Villar Children’s Farm also received the Star Brand – Innovative Recreational Children’s Farm award, recognizing its unique concept of combining recreation, education, and environmental awareness for children and families.

Located in Las Piñas City, the Villar Children’s Farm offers interactive animal encounters, outdoor play areas, sports facilities, a swimming pool, dining options, and event spaces. The facility also introduces visitors to agriculture and environmental conservation through hands-onlearning experiences, making it a popular destination for families and school groups.

In her acceptance remarks, Senator Camille Villar thanked the organizers for the recognition and reaffirmed the Villar family’s commitment to initiatives that promote sustainable development and improve the quality of life of Filipino communities.

“These awards inspire us to continue creating programs that empower communities, promote environmental stewardship, and provide opportunities for Filipino families. We dedicate these recognitions to everyone who has supported the Villar Foundation's mission through the years,” Senator Villar said.

The recognitions underscore the Villar Foundation’s continuing efforts to develop programs that address community needs through innovative and sustainable solutions. Over the years, the Foundation has implemented initiatives in urban gardening, waste management, livelihood development, agriculture, education, and environmental conservation, benefiting thousands of Filipino families nationwide.

The twin honors reflect the Foundation’s enduring commitment to building stronger communities by transforming innovative ideas into programs that create lasting social impact.

Jakarta Makes Its Premier Debut at ITB China 2026: The Capital's Golden Stage Toward Becoming a Global Destination

  

Jakarta was represented by 10 tourism partners, including PHRI Jakarta, Taman Safari Indonesia, PIK Tourism Board, Universal Tour & Travel, Nusaraya International Tour and Travel, Dwidaya Wisata Indonesia, Gran Melia Jakarta, Novotel Jakarta Mangga Dua Square, Plataran Indonesia, and Baltic Golf Travel Specialist.

The Jakarta Provincial Tourism and Creative Economy Agency (Disparekraf DKI Jakarta) has reaffirmed its position in the international tourism market by participating in ITB China 2026, Asia's largest B2B travel trade show, held at the Shanghai World Expo Exhibition and Convention Center from May 26–28, 2026. This participation marks Jakarta's debut as an independent destination at this highly influential B2B travel trade show specifically targeting the Chinese market, serving as a key component of the city's grand strategy to achieve Top 50 Global City status.

ITB China 2026 has set a new record, featuring over 900 travel organizations from 85 countries and regions, 1,700 curated buyers, and over 46,000 scheduled business meetings. This year's edition completely sold out despite a 20% increase in exhibition space, reflecting the exceptionally high global demand for the continuously growing Chinese travel market.

China has consistently been one of the largest sources of foreign tourists for Indonesia and Jakarta. With the post-pandemic tourism recovery strengthening, demand from Chinese tourists for Southeast Asian destinations has increased significantly. With 1,700 buyers in attendance—34% of whom focus on luxury and customized travel, and 25% on MICE (Meetings, Incentives, Conventions, and Exhibitions)—ITB China 2026 presents a golden opportunity for Jakarta to attract high-value market segments.

"ITB China 2026 is a strategic stage to convince Chinese and Asian tourism industry players that Jakarta is no longer just a transit city. We have prepared highly competitive MICE products, heritage tourism, and world-class shopping experiences," stated Andhika Permata, Head of the Jakarta Provincial Tourism and Creative Economy Agency.

"Jakarta offers a unique appeal as an urban destination that seamlessly blends modernity with rich cultural heritage. From the historic Old Town (Kota Tua), the diversity of Nusantara culinary delights, and world-class shopping centers, to a dynamic creative economy ecosystem—everything is available in one continuously transforming metropolitan city," added Lucky Wulandari, Head of Marketing and Attractions.

Participation in ITB China 2026 aligns with the agency's long-term strategy to promote Jakarta on the international stage. Disparekraf DKI Jakarta remains committed to expanding its tourism promotional reach, building strategic partnerships with global industry players, and creating memorable travel experiences for every guest visiting Jakarta.

Capitalizing on the momentum of ITB China 2026, Jakarta proudly brought 10 leading tourism delegates. These participants included the Jakarta chapter of the Indonesian Hotel and Restaurant Association (PHRI); Taman Safari Indonesia, promoting educational, conservation, and underwater entertainment tourism; the PIK Tourism Board, showcasing Jakarta's newest tourism districts; and top-tier Destination Management Companies (DMCs) such as Universal Tour & Travel, Nusaraya International Tour and Travel, and Dwidaya Wisata Indonesia. Premium accommodations, including Gran Melia Jakarta and Novotel Jakarta Mangga Dua Square, were also highlighted. Furthermore, Jakarta promoted authentic Nusantara culinary experiences through Plataran Indonesia and introduced the city as a premier golf destination in collaboration with Baltic Golf Travel Specialist.

Jakarta's presence went beyond merely exhibiting; the goal was to forge long-term partnerships. During the event, the Jakarta Provincial Government's booth received significant enthusiasm from visitors, generating 336 potential leads with an estimated value of IDR 53,394,561,990. Driven by this remarkable achievement, Jakarta is fully prepared to welcome more tourists and business professionals from China with world-class, friendly, and safe services. Through this participation, the agency targets a substantial increase in foreign tourist arrivals to Jakarta, ultimately making a tangible contribution to regional revenue (PAD).