Street Smart selected as Training Partner for Google Singapore's "Skills Ignition SG Traineeship Program”, Establishes New Subsidiary in Singapore

 

Singapore, [April 3, 2025]

Street Smart Co., Ltd. (Headquarters: Osaka, Japan; CEO: Daisuke Matsubayashi) is pleased to announce its selection as a training partner for Google Singapore's "Skills Ignition SG" program. In conjunction with this selection, we have established a new subsidiary, "Street Smart APAC PTE. LTD.," in Singapore.

About Skills Ignition SG Traineeship Program

"Skills Ignition SG Traineeship Program" offered by Google Singapore is in partnership with Infocomm Media Development Authority (IMDA), a statutory board in the Singapore government, with a mission of driving Singapore’s digital transformation. The traineeship program provides two specialized training tracks: Professional Cloud Architect or Digital Marketing. Participants will complete three months of external foundational training followed by nine months of on-the-job experience at Google Singapore, gaining practical skills and industry exposure. Street Smart will be responsible for curriculum development and lectures for the Professional Cloud Architect track during the program's initial three months, supporting trainees in preparing for the exam and obtaining Professional Cloud Architect certification. In the following nine months, trainees will undergo on-the-job training (OJT) at Google Singapore.

Purpose of Establishing the New Subsidiary

"Street Smart APAC PTE. LTD." was established to expand our business in the Asia-Pacific region, with a focus on Singapore. In addition to providing training for "Skills Ignition SG," we plan to expand our operations to include Google Workspace implementation support and digital talent development for local companies.

Comment from CEO Daisuke Matsubayashi

Daisuke Matsubayashi, CEO of Street Smart Co., Ltd

"We are honored to be selected as a training partner for Google Singapore's 'Skills Ignition SG' program. Singapore is expected to further develop as a digital hub in the Asia-Pacific region. With the establishment of this new subsidiary, we will contribute to the development of digital talent in Singapore and the Asia-Pacific region, and help our partners further adopt the use of Google Cloud solutions."

*Google Cloud and Google Workspace are trademarks of Google LLC.

About Street Smart APAC Pte Ltd

Established in November 2024 as Street Smart's Singapore subsidiary. Committed to developing digital talent and promoting Google Cloud adoption in Singapore. Recognized as a Google Training Partner in 2014. Currently, as a Google Cloud Partner with two specialization certifications in Work Transformation and Education, we provide DX and ICT education promotion and utilization support, as well as solutions for companies and educational institutions.

Aseana City Partners with Lifeline 16-911 to Enhance Safety and Emergency Response

  

Aseana City has teamed up with Lifeline 16-911 to provide FREE Emergency Quick Response (EQR) services for patrons, residents, and businesses. This partnership highlights Aseana City’s commitment to safety, integrating Lifeline’s world-class emergency medical services within the community. With Lifeline’s expertise, Aseana City strengthens its position as a safe and secure urban hub, where top-tier emergency care is always just a call away.

ASEANA City, April 1, 2025 – Aseana City, one of the Philippines’ premier business and entertainment districts, has announced a strategic partnership with Lifeline 16-911, the country’s leading private emergency response provider with a commemorative contract signing event and ambulance showcase at the Gallio Events Hall. This collaboration underscores Aseana City’s unwavering commitment to ensuring a safe and secure environment for its patrons, residents, and businesses by integrating Lifeline’s best-in-class emergency medical services within its community.

Through this partnership, Aseana City provides its patrons with FREE Emergency Quick Response (EQR) services thanks to their newly commissioned Dedicated Ambulance from Lifeline, ensuring immediate medical assistance in critical situations. 

Commitment to Safety and Excellence

Mirroring Aseana City’s vision of creating a world-class, sustainable urban hub, this partnership represents a proactive approach to safety. Mirro Reperuga, Deputy Managing Director, Aseana Business Park Estate Association, Inc. (ABPEA), emphasized the significance of this initiative:

“Our partnership with Lifeline is a major step forward in ensuring safety and well being of the  community we serve. By combining the resources and expertise of Aseana Business Park Estate Association Inc (ABPEA) and Lifeline we can create a safer, more resilient environment where everyone in Aseana City feels safe and secure knowing that world- class medical care and emergency service is just a phone call away.”

Image: Mirro Reperuga, Deputy Managing Director, Aseana Business Park Estate Association, Inc. (ABPEA)

Lifeline’s Unmatched Expertise in Emergency Response

For over three decades, Lifeline 16-911 has been at the forefront of emergency medical services in the Philippines, delivering timely and professional emergency response. Lifeline President & CEO Michael Deakin expressed enthusiasm about the partnership:

“Lifeline 16-911 has always believed that access to emergency medical care should never be left to chance, and through this partnership, we are ensuring that the businesses, residents, and visitors of ASEANA City have access to immediate, world-class emergency response services.”

Image: Michael Deakin, President & CEO of Lifeline 16-911

Alex Deakin, Business Development Manager at Lifeline, also highlighted the value this partnership brings:

“This agreement represents more than just a contract—it’s a commitment to safety, security, and ensuring the well-being of everyone who lives, works, and visits this growing city.”

From left to right: Christian Braganza, Mark Tingin, Mirro Reperuga, Michael Deakin, Alex Deakin, Matthew Smith

A Safer, More Secure Aseana City

The partnership between Aseana City and Lifeline 16-911 signifies a shared commitment to public safety, health, and well-being. With Lifeline’s Dedicated Ambulance providing FREE Emergency Quick Response services, Aseana City further strengthens its position as one of the safest and most prepared urban districts in the country.

Residents and visitors can expect a seamless integration of Lifeline’s emergency services within Aseana, ensuring that every individual who steps foot in the district has access to premium emergency medical care at no cost.

About Lifeline 16-911

Lifeline 16-911 is the largest, fastest, and most competent emergency medical service provider in the Philippines