Tourism Promotions Board Philippines Partners with TripZilla to Lead Strategic Digital Campaign Across Asia and Key Global Markets

 

The Tourism Promotions Board Philippines (TPB) has partnered with TripZilla to lead a multi-market digital campaign across Asia and key global regions, leveraging TripZilla’s 20 million-strong monthly reach to strengthen the Philippines’ visibility across search, AI and social platforms.

The Tourism Promotions Board (TPB) Philippines has partnered with TripZilla, one of Southeast Asia’s leading digital travel media platforms reaching over 20 million travellers monthly, as its strategic digital media collaborator to spearhead a campaign designed to elevate the Philippines’ presence across Asia and key global travel markets. The initiative reinforces the Philippines’ ambition to strengthen its appeal within high-growth outbound regions.

The partnership reflects a strategic commitment to digitally led, market-responsive destination marketing at a time when travel decisions are shaped simultaneously by search engines, AI tools and social platforms.

Built for the Way Travel Is Discovered Today

Travel discovery no longer follows a single path. It unfolds across AI assistants, search results, short-form video feeds and region-specific social platforms – often within the same decision journey.

TripZilla’s regional ecosystem operates within this evolving discovery landscape.

Rather than relying on a single content format, the campaign deploys a coordinated mix of search-led editorial features, mobile-first short-form video and platform-native social storytelling to ensure the Philippines remains visible across every major discovery touchpoint.

Each format serves a clear role: capturing early-stage inspiration, supporting active trip research and sustaining destination consideration throughout the traveller journey.

Commenting on the partnership, Winnie Tan, CEO of TripZilla, said: “Sustainable tourism growth today depends on how effectively destinations align their narratives with real traveller intent across markets and platforms. Visibility alone is no longer enough - relevance and precision drive competitive advantage. Through our partnership with TPB Philippines, we are delivering coordinated, multi-market activation powered by audience intelligence to strengthen the Philippines’ standing across key regional and global audiences.”

Market-Led Execution Across Regions

Beyond distribution strategy, the campaign is shaped by market intelligence.

TripZilla’s regional editorial teams adapt narratives to reflect local travel priorities, search behaviour and content consumption patterns unique to each audience. Rather than replicating a single storyline globally, the Philippines is positioned through perspectives that resonate authentically within each region.

This approach ensures the destination is not only visible – but contextually relevant within each target market.

A refreshed Destination Spotlight hub on TripZilla’s platform anchors the initiative, providing travellers with a streamlined gateway to curated stories, itineraries and partner offerings within one cohesive planning experience.

Reinforcing the Philippines’ Global Appeal

Through authoritative storytelling and coordinated regional distribution, the campaign highlights the Philippines as:

- A multi-island destination offering both iconic landmarks and lesser-known experiences

- A culturally rich archipelago defined by authenticity and hospitality

- A compelling choice for diverse traveller segments worldwide

The initiative underscores TPB Philippines’ continued investment in search optimisation, social-first storytelling and cross-platform reach as essential drivers of global tourism competitiveness.

TripZilla: A Regional Leader in Digital Travel Influence

TripZilla reaches over 20 million travellers monthly across some of Asia’s fastest-growing outbound markets, including Southeast Asia and India. For more than a decade and a half, the platform has worked with national tourism organisations, airlines and global travel brands to shape how destinations are discovered, evaluated and chosen.

With multilingual editorial capabilities and a content ecosystem built for the “Search Everywhere” era, TripZilla connects destinations with high-intent travellers through platform-native storytelling and strategic regional distribution.

The collaboration with TPB Philippines reinforces TripZilla’s role as a trusted strategic partner for destinations seeking sustained visibility and competitive digital positioning across Asia and beyond.

About TripZilla

For over 16 years, TripZilla has been one of Southeast Asia’s leading online travel media platforms, partnering with prominent National Tourism Organisations and some of the region’s largest travel brands. Reaching over 20 million travellers monthly, TripZilla delivers integrated, cross-platform storytelling that inspires travel and influences travel decisions at scale.

For more information, visit www.tripzilla.com.

This Press Release has also been published on VRITIMES

OnGo Smart Advertising Joins 15th Open Office Circuit Play Hosted by Dentsu Philippines

 

 OnGo Smart Advertising participated in Dentsu Philippines’ 15th Open Office Circuit Play, showcasing its in-car tablet and OOH media solutions.

OnGo Smart Advertising proudly participated in the 15th Open Office Circuit Play hosted by Dentsu Philippines, an industry event that brought together media partners, agencies, and marketing leaders to foster stronger collaboration across the advertising landscape.

As an invited out-of-home (OOH) media supplier, OnGo showcased its growing portfolio of innovative advertising solutions, with particular emphasis on its in-car tablet advertising platform. Exhibiting alongside fellow media partners Outcomm and Summit Media, the company engaged in meaningful conversations with agency teams and brand representatives, highlighting fresh opportunities in data-driven and location-based media strategies.

Representing the organization, CEO Jeff Alias, together with the Accounts Team, reaffirmed OnGo’s commitment to building long-term partnerships and delivering impactful, results driven media solutions that respond to the evolving needs of advertisers.

OnGo Smart Advertising extends its congratulations to Dentsu Philippines for mounting a successful and well-executed event and looks forward to continued collaboration that will help shape the future of OOH advertising.

About OnGo Smart Advertising Inc.

OnGo Smart Advertising harnesses the impact of both traditional and digital outdoor media to engage audiences—delivering authentic impressions while maintaining cost efficiency for clients. Officially launched in March 2019, OnGo now partners with over 1,000 rideshare vehicles across Metro Manila and neighboring provinces.

This Press Release has also been published on VRITIMES

Maxime Brings HOPE FUR-REAL to Local Rescues in Outreach Program

 

Maxime’s “Hope Fur-Real” outreach program brought together animal lovers and welfare advocates for a donation drive, a vaccination drive, story-sharing sessions, and a community lunch at Second Chance Aspin Shelter Philippines Incorporated (SECASPI)

Maxime Brings HOPE FUR-REAL to Local Rescues in Outreach Program

Putting compassion into action, Maxime Pet Food recently mobilized its “Hope Fur-Real” shelter outreach, providing quality nutrition and care for over 100 rescued dogs and cats of the Second Chance Aspin Shelter Philippines Incorporated (SECASPI) in  Calamba, Laguna.

Organized in partnership with the University of the Philippines’ Venerable Lady Veterinarians (UPVLV), Maxime’s “Hope Fur-Real” outreach program brought together animal lovers and welfare advocates for a half-day activity that included the distribution of pet food supplies, a vaccination drive, story-sharing sessions, and a community lunch with SECASPI on January 24, 2026.

"Events like this outreach program reflect Maxime’s advocacy for responsible pet ownership and compassion for animals," said Leonido Torres, Jr., Channel Development Specialist for Maxime, adding, "We're creating spaces where we can show genuine care for animals and connect with those who share our passion, especially for rescues. It ties up with Maxime's commitment to providing fur-babies with real meat and fish, with no artificial colors or preservatives, which is part of our broader thrust toward real, honest nutrition."

Championing quality nutrition, Maxime donated 15 sacks of dog and puppy food and 21 sacks of cat and kitten food. Maxime also provided brand new bowls and toys. Beyond material support, Maxime’s veterinary partners administered complete anti-rabies, 5-in-1, and 4-in-1 vaccines to 113 rescued stray dogs and cats.

"More than the donations, toys, vaccines, and services that our partners provided, this program is really about giving hope and showing kindness to animals," said Bea Hermano, Product Marketing for Maxime, adding, "You look at these cats and dogs here at SECASPI, and we know that they, too, deserve to be loved. That's what Maxime stands for, and that's the message that everyone here—our volunteers and partners—hope to spread."

SECASPI echoes this sentiment and underscores how compassion makes a real difference in their community, especially in the lives of their rescues. “Seeing the community come together for our rescues is truly moving. Every vaccinated dog and every full bowl of food represents a second chance at life,” said Cherry Licup, Overall Operations for SECASPI, adding, “We can't thank the team enough for choosing SECASPI; their generosity gives our animals more than just supplies—it gives them a healthier, happier future while they wait for their forever homes.”

By joining forces with compassionate partners like SECASPI, Maxime empowers pet parents and welfare advocates to #LiveTheBestLifeTogether, ensuring that every wag and purr is met with a lifetime of care. This is our promise of #MaximeHopeFurReal.

About Maxime

Maxime is the premium pet food brand of Aboitiz Foods. Leveraging decades of expertise in animal nutrition, Maxime offers a range of scientifically formulated dog and cat food made with real meat, essential vitamins, and no artificial colors. Maxime is dedicated to providing pet parents with high-quality, honest nutrition that supports the long-term health and vigor of their furry companions, empowering owners and pets to Live the Best Life Together.

For more information, visit @MaximePhilippines on Facebook / @Maxime.ph on Instagram.

CAPTIONS: 

1. Maxime is more than a pet food brand — it bridges the bonds between pets and fur parents, so they can #LiveTheBestLifeTogether.

2. Beyond feeding our pets, Maxime also endeavors to deliver quality nutrition to cats and dogs who need it the most.Through advocating for animal compassion and mobilizing community outreach programs, it gives Hope Fur-Real!

 

This Press Release has also been published on VRITIMES

Aileen Santiago Cast as Lead in “The Moments After,” Newest NDM Original Directed by Carlo Alvarez

 

Manila, Philippines — Rising Pinay actress and fashion model Aileen Santiago has officially been cast as the lead in The Moments After, the newest episode feature under the #NDMOriginal banner. The emotionally charged film is part of the much-anticipated Random Pieces series, written and directed by award-winning filmmaker Carlo Alvarez, and will stream exclusively on global premium platform NDMplus.

Known for her striking screen presence and growing influence in the entertainment industry, Santiago takes on one of her most demanding roles to date. In The Moments After, she portrays a woman at the heart of a crumbling marriage — a story that explores the fragile spaces between love, silence, and pride.

The episode follows a troubled architect fighting to salvage his deteriorating relationship as emotional distance and unspoken wounds threaten to permanently divide him from the woman he still loves. As communication breaks down and tensions rise, the narrative dives deep into the painful realities couples face when affection is overshadowed by ego and unresolved hurt.

At the center of this storm is Santiago’s character — a portrayal that promises raw vulnerability, layered emotion, and gripping intensity. Industry insiders describe the performance as a defining moment in her career, showcasing a depth and maturity audiences have yet to see.

Director Carlo Alvarez, celebrated for his nuanced storytelling and emotionally resonant films, brings his signature cinematic style to the project. With The Moments After, Alvarez continues his exploration of human connection — not just the beauty of love, but the consequences that unfold when it begins to fracture.

“This episode is about what happens after the damage is done,” a production insider shared. “It’s about the silence between ‘I love you’ and ‘goodbye.’ It’s honest, intimate, and uncomfortably real.”

Random Pieces has gained attention for its character-driven narratives and poignant themes, and this latest installment is expected to elevate the anthology series further. By blending compelling performances with emotionally grounded storytelling, the production aims to resonate with viewers navigating their own experiences of love, loss, and reconciliation.

Streaming exclusively on NDMplus, The Moments After is positioned to captivate a global audience seeking meaningful, thought-provoking content. The platform continues to expand its roster of original programming, spotlighting emerging talents and visionary filmmakers from the Philippines and beyond.

With anticipation building around the cast reveal, fans and industry observers alike are eager to witness Santiago’s transformation in this powerful new role. The project marks a significant milestone in her career, reinforcing her status as one of the most promising actresses of her generation.

The Moments After will premiere soon, exclusively on NDMplus.

For updates and streaming access, visit www.ndmplus.com

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This Press Release has also been published on VRITIMES