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Asuene Inc. has officially completed the business transfer and M&A of “Sustana,” the greenhouse gas (GHG) accounting cloud service formerly provided by Sumitomo Mitsui Banking Corporation (SMBC), following all necessary regulatory approvals.
The transaction was finalized on July 15, 2025. Effective July 16, 2025, SMBC has also begun referral based sales of Asuene’s flagship carbon accounting platform “ASUENE” to its corporate clients in Japan. “ASUENE” supports businesses in measuring, reducing, and reporting GHG emissions. Through this partnership, Asuene and SMBC aim to help meet the growing demand for advanced decarbonization and ESG management solutions in Japan and globally—driving both corporate value and a more sustainable society.
Sustana Business Integration and Future Plans
Asuene announced in May 2025 its intention to acquire SMBC’s “Sustana” and integrate the platform with its own carbon accounting platform “ASUENE.” The acquisition, part of a broader capital and business alliance with the SMBC Group, was completed on July 15, 2025.
Starting July 16, SMBC will be able to start introducing “ASUENE” to their clients and partners and will be able to handle “ASUENE” as an intermediary. Decarbonization and sustainability related needs of domestic and overseas customers are shifting from the company level to the supply chain level and are growing increasingly sophisticated and complex.
To meet these needs, both companies will combine ASUENE's advanced system development and customer support capabilities with the comprehensive financial capabilities and domestic and overseas networks of the SMBC Group to strengthen support for corporate decarbonization management and help maximize corporate value.
Following the transfer, “Sustana” will continue to operate as part of Asuene’s service offerings for the time being. Full integration into “ASUENE” is scheduled within the next year, allowing Asuene to deliver even more advanced solutions for the evolving decarbonization and ESG needs of companies worldwide.
About ASUENE APAC Pte. Ltd.
Asuene is a climate tech company with the mission of “Changing the world for the next generation.”, providing all-in-one decarbonization solution and ESG management, including the carbon accounting cloud service ASUENE, ESG evaluation platform ASUENE ESG, third-party verification service ASUENE VERITAS, and carbon credit exchange market Carbon EX. Total funding reaches US $74M and closed five M&A deals, accelerating global expansion across the U.S., Singapore, Thailand, Europe, and the Philippines. Asuene was ranked 86th in TIME’s “World’s Top GreenTech Companies 2025."
Company name: Asuene Inc.
Representative: Founder & CEO Kohei Nishiwada
Date of establishment: October, 2019
Headquarters: WeWork, KDX Toranomon 1Chome Building 4F, 1-10-5 Toranomon, Minato-Ku
Discover how Pump.fun is revolutionizing meme coin creation and trading on the Solana blockchain, why its PUMP token is stirring both excitement and controversy, and what analysts are predicting for its future. Stay ahead of the crypto curve with Bitrue Blog.
Pump.fun is a groundbreaking meme coin launchpad built on the Solana blockchain, empowering anyone, even without coding skills, to instantly create and trade crypto tokens.
With its sleek, user-friendly interface and zero-cost token generation, the platform has become a magnet for creative individuals and communities seeking to engage with the fast-paced world of decentralized finance (DeFi).
Since its inception in January 2024, Pump.fun has facilitated over $700 million in revenue, driven largely by its automated bonding curve mechanics, fees on token launches, and the meteoric rise of meme culture in crypto.
But beyond the viral success lies a more complex story, one involving speculation, institutional funding, and controversy over tokenomics and decentralization.
Key Features of Pump.fun
1. Instant Token Creation: Tokens can be created in under a minute without coding or smart contract deployment.
3. DEX Listing Automation: New tokens are instantly listed on decentralized exchanges like Raydium.
4. Bonding Curve Pricing: Token prices increase as demand rises, and fall as it drops, fostering speculative dynamics.
5. Community-First Approach: Empowers meme coin creators, influencers, and social groups to launch tokens for fun, branding, or profit.
How Pump.fun Works
1. Token Generation: Users fill out a short form (name, ticker, description, image) and launch instantly.
2. Liquidity Injection: A smart contract provides the initial liquidity.
3. Price Movement: A bonding curve adjusts the token's price based on buy/sell pressure.
4. Trading Begins: Tokens become tradable immediately, often drawing interest from speculators and communities alike.
This frictionless system has attracted both retail creators and sophisticated bots. Coinbase's Conor Grogan even noted that a single user created over 18,000 tokens, indicating the scale and automation at play.
The PUMP Token: ICO Breakdown and Price Action
The PUMP token, the platform’s native utility and revenue-sharing asset, has garnered massive attention.
1. Total Supply: 1 trillion tokens
2. ICO Allocation: 33% (18% to institutions, 15% to the public)
3. ICO Price: $0.004
4. Current Futures Price (Hyperliquid): $0.0056 (40% above ICO)
5. Market Forecast: Bullish short-term sentiment, but long-term volatility risk remains high
The ICO raised $500 million in just 12 minutes, making it one of the largest token offerings in crypto history.
However, the fact that only 15% of the supply is available to public traders has drawn criticism for fostering artificial scarcity and promoting pump-and-dump risks.
1. 85% of tokens are held internally (team, ecosystem, private investors)
2. Whale activity on Hyperliquid includes $11 million in short positions ahead of the public launch, suggesting large players anticipate early sell-offs
3. Despite this, daily trading volume for PUMP futures exceeded $30 million in its first 24 hours
This has led to conflicting predictions: some expect a “hated rally” as skeptics are caught off guard, while others warn of a short-lived pump followed by steep corrections.
Pump.fun as a Cultural and Economic Force
Pump.fun isn't just a launchpad, it's a movement reshaping internet culture and Web3 participation. The platform aims to evolve into a decentralized social network rivaling TikTok, Twitch, and Facebook, where users are financially rewarded for engagement.
Yet its revenue has dropped 92% from its peak, and competitors like LetsBonk and Raydium LaunchLabs are gaining traction.
Still, analysts like Ignas and Delphi Digital argue that Pump is undervalued. At a $4 billion fully diluted valuation (FDV), its FDV-to-earnings multiple is lower than most DeFi giants.
Some are forecasting a future $10 billion market cap, positioning PUMP among the top meme coins globally.
PUMP Token Price Predictions and ROI Scenarios
According to recent technical models:
1. Short-Term Range (July–Dec 2025): $0.0043—$0.0060
2. Potential Monthly ROI: Up to 25% gain (if bought at the current price of ~$0.0047)
3. Bearish Case: Price drops to $0.0042 by October
4. Bullish Case: Rally toward $0.006 by year-end
For short-sellers, platforms like Hyperliquid offer leverage, but this adds significant risk in a market driven by hype and low float.
Meme Coin Mania: What’s Next?
Pump.fun is riding the wave of a resurgent memecoin trend in 2025. New platforms like Snorter Bot, a Solana-based sniper bot for instant DEX buys, are gaining steam, raising over $1.5 million in presales.
With features like scam filters, portfolio tracking, and Telegram integration, it’s clear the meme economy is maturing.
Pump.fun sits at the epicenter of this boom, whether you see it as a revolutionary tool or a speculative bubble.
How to Buy $PUMP
You can buy $PUMP through:
1. Pump.fun Official Site
2. Centralized Exchanges (CEXs): Bitrue
Conclusion
Pump.fun is redefining crypto participation, lowering barriers and making token creation both fun and accessible. Its ICO success, innovative mechanics, and meme-fueled energy mark it as a central player in this cycle’s DeFi landscape.
But make no mistake: this is a high-risk, high-reward ecosystem. With heavy whale involvement, volatile price action, and controversial tokenomics, new users must do their research and manage exposure carefully.
Whether you’re here to build, speculate, or just enjoy the ride, Pump.fun is a phenomenon worth watching.
The crypto landscape moves fast, don’t get left behind. For in-depth analysis, market updates, and expert insights on projects like Pump.fun and beyond, follow the Bitrue Blog and stay informed every step of the way.
About Bitrue
Bitrue is a leading cryptocurrency exchange, offering a wide range of digital assets, innovative features, and user-focused services. Founded with the mission to empower the world’s crypto enthusiasts, Bitrue continues to expand its platform with new products, events, and opportunities for users worldwide.
This Press Release has also been published on VRITIMES
Xpress Super App and hip-hop artist Tommie King teamed up on Palihim, a Manila-shot music video celebrating culture over KPIs. Reflecting Xpress’ Pinoy Pride. Every Ride. ethos, the bold collaboration showcases how tech can resonate beyond metrics through authentic, creative risks. Already disrupting mobility in Manila, Boracay, and soon Palawan, Xpress proves innovation is about meaning. Watch Palihim now.
In a landscape dominated by IPO valuations and quarterly KPIs, it’s refreshing—almost revolutionary—to see a tech company lean into something just for the joy of it.
That’s exactly what Xpress Super App, the Philippines’ rising star in ride-hailing, has done through its vibrant new collaboration with hip-hop artist Tommie King on his latest single and video, “Palihim”. Premiered July 11th worldwide, “Palihim” is already pulling in massive—and growing—viewership.
Xpress Super App, already making waves for its innovative approach to mobility with Moto-taxis, EV-Car-Taxis, and E-trikes operating in Greater Metro Manila, Boracay, and soon Palawan, surprised the market with this bold creative move. As a senior member of the Xpress leadership said: “We are a tech company. We wanted to do something fun for the sake of doing something fun. "And what better partner than Tommie King? The East Atlanta, Georgia native has built a reputation not only for his unique, authentic sound, but also for his respect and love for his adopted home in the Philippines. Known for tracks like “213” featuring Supafly and “Gwapingz” featuring Gat Putch, Tommie King brings professionalism, cultural fluency, and undeniable charisma—qualities that mirror Xpress Super App’s own ethos. “
Tommie King didn’t just bring his name to the table,” the Xpress representative continued. “He brought the same humility and genuine appreciation for Filipino culture that we’ve built our brand on. That’s why he was our first choice for this collaboration. His vibe aligns perfectly with our mantra: ‘Pinoy Pride. Every Ride.’ "For Tommie King, the collaboration was equally meaningful. “Xpress Super App didn’t come at me with some cookie-cutter brand agenda,” he said. “They just said, ‘We love your work and what you stand for. Let’s create something fun, something real.’ That resonated with me because it wasn’t forced—it was about celebrating where we are right now.
Shot against the neon-lit nights of Manila and the relentless rhythm of its street basketball courts, “Palihim” breaks free from the usual brand playbook to become something more: a vivid cultural experience. This collaboration proves that when a tech company dares to create—not just for the metrics, but for meaning—it sparks a resonance that lives far beyond the boundaries of its product. That’s the deeper message here: even in an industry obsessed with data and scale, there’s room to take risks, make art, and have fun.
The future? Bright. Both for Tommie King and for Xpress Super App. If “Palihim” is any indication, both are just getting started.
Watch Tommie King’s Palihim now—and stay tuned for what’s next.
About Xpress Super App
Xpress Super App is a proudly Filipino-born mobility platform redefining transport through smarter, greener, and community-driven solutions. Operating in Manila, Boracay, and soon Palawan, Xpress combines technology, sustainability, and local partnerships to deliver seamless, equitable rides while empowering drivers and supporting tourism. Its Pinoy Pride. Every Ride. ethos drives meaningful innovation beyond traditional models.
This Press Release has also been published on VRITIMES
Looking for an unbeatable karaoke deal in Kuala Lumpur? Karaoke Manekineko at Pearl Point Shopping Mall has just launched a brand-new pricing package that lets you sing your heart out with RM0 room charge—yes, absolutely free!
Karaoke lovers, rejoice! Karaoke Manekineko’s Pearl Point Shopping Mall outlet is now offering a special RM0 room charge promotion that runs all day, every day, throughout the entire week. This means guests can enjoy singing with no room rental fees, making it one of the most affordable karaoke options in town.
To enjoy this incredible offer, guests are only required to pay RM8++ per pax for a 1-hour compulsory package, which includes free-flow drinks and a variety of extra-flavoured tidbits—perfect for keeping energy levels up during your karaoke session.
Whether you're planning a fun weekday outing, weekend family gathering, or a casual get-together with friends, this deal is designed to bring joy without breaking the bank.
Don’t miss out on this wallet-friendly promotion and experience Karaoke Manekineko continues to be Malaysia’s favourite karaoke destination!
About Koshidaka International KL Sdn Bhd
Koshidaka International was incorporated in 2021 at Kuala Lumpur, Malaysia as a full subsidiary of Koshidaka Holdings. The company serves as a management consultancy arm for the Karaoke Manekineko operations in Malaysia, Thailand, and Indonesia. Karaoke Manekineko is a friendly and safe environment for Karaoke that is designed to accommodate a diverse range of customers, from families with young children to groups of friends and corporate teams.
