20 Everyday Filipinos Honored for Extraordinary Acts of Courage Through “Hero For All”

Twenty ordinary Filipinos whose courage, compassion, and selflessness have made a meaningful difference in the lives of others are being recognized through “Hero For All: Honoring Stories of the Everyday Filipino,” a nationwide initiative dedicated to celebrating the unsung heroes whose stories deserve to be heard.

First announced on the Day of Valor April 9, 2026, Hero For All shines a light on Filipinos who choose to help others despite their own circumstances—demonstrating that heroism can be found in everyday people who simply choose to do what is right when it matters most.

The initiative is supported by Casino Plus, one of the country’s leading responsible digital entertainment platforms licensed by the Philippine Amusement and Gaming Corporation (PAGCOR), and championed by the AR Foundation, with Alden Richards serving as Hero For All Lead Advocate.

Driven by the belief that positive experiences can create meaningful impact, the initiative reflects the values of Empowered Courage and Integrity by recognizing individuals whose actions uplift others and helping sustain the communities connected to their stories.

Recognizing Heroes, Strengthening Communities

Each of the 20 honorees will receive a commemorative trophy alongside a total award of ₱1,000,000: ₱500,000 awarded directly to the recognized hero in recognition of their personal sacrifice and bravery, and ₱500,000 provided to their partner community organization to help support and scale their local advocacy efforts.

The initiative was inspired by living examples of heroism such as Rhodora Alcaraz-Toñacao, a 28-year-old overseas Filipino worker from San Pablo City, Laguna, who was named the campaign’s first awardee.

On her first day at work in Hong Kong on November 26, 2025, Toñacao shielded her employer’s three-month-old infant with her own body through thick smoke on the 13th floor, wrapping the baby in a bedsheet until rescuers reached them.

“Hindi ko inaakala na may kakayanan pala akong tumulong pagdating sa ganung tragedy. Nasa puso ko po talaga na, ikaw ’to. Matapang ka, kaya mong tumulong,” she had said.

Her story embodies the spirit of Hero For All: that heroism does not always come from people seeking recognition, but from ordinary Filipinos who choose to act with courage and compassion when someone needs help.

“We want to normalize how people see heroes—today, they are everyday Filipinos who, despite their own struggles, still choose to help others,” said Alden Richards, Founder of the AR Foundation and Hero For All Lead Advocate. “Rhodora’s courage is a powerful reminder of the inherent goodness in our countrymen that deserves to be celebrated.”

Alden emphasized that Hero For All looks beyond the scale of an individual act and instead recognizes the intention behind choosing to help.

“What we really look for is intention more than the impact. Kindness and goodness, may it be big or small, can go a long way,” he added. 

A Nationwide Search for Everyday Heroes

To ensure nationwide inclusivity, nominations were gathered digitally across social media and web portals, as well as offline through physical nomination postcards distributed across the country to reach communities without reliable internet access.

All submissions underwent independent verification before advancing to a distinguished multi-sector jury panel composed of respected leaders across government, media, civil society, and academia:

• Joy Flavier-Alampay — Director, Ramon Magsaysay Transformative Leadership Institute, Ramon Magsaysay Award Foundation

• Tina Arceo-Dumlao — Business Features Editor, Philippine Daily Inquirer

• Ma. Teresa Habitan — Vice Chancellor, Philippine Tax Academy

• Daniel Cecilio — Senior Vice President for Land-Based Operations, PAGCOR

• Alden Richards — Multi-awarded actor, founder of AR Foundation, and Hero For All Lead Advocate

Nominees were evaluated based on selflessness, courage, sustainability, and “story transferability,” considering how an individual’s act of service could inspire similar community-led solutions across the country.

Hero For All is a celebration of Filipinos who do good not because they expect recognition, but because helping others is simply doing the right thing.

By recognizing their courage and supporting the communities behind their acts of service, Hero For All seeks to amplify stories of integrity, empathy, and meaningful social impact—and remind Filipinos that there are heroes all around us.

RESPONSIBLE GAMING ADVISORY

In accordance with PAGCOR’s Responsible Gaming Code of Practice, Casino Plus wishes to remind all players of the following:

Gaming is for entertainment purposes only. It should not be considered a source of income or a means of financial relief. Players are encouraged to play responsibly and within their means.

Winning is never guaranteed. All gaming outcomes are determined by chance. Past results, including jackpot wins, do not influence or predict future outcomes.

About IGO Digital High Technology, Inc.

Casino Plus is a PAGCOR-licensed online casino platform in the Philippines, providing secure, regulated, and responsible online gaming experiences for Filipino players. The company is committed to providing a secure, fair, and engaging digital entertainment experience, guided by the principles of responsible gaming and player protection. With its continuous expansion, Casino Plus is now regarded as one of the country’s leading online casino platforms, combining entertainment excellence with meaningful corporate social responsibility initiatives.

 

How Much Is Your Land Really Worth? A Philippine Tool Now Estimates It From BIR Values and Market Data

LandValuePH combines published BIR zonal values, location information and available market listings into an initial estimate of what a property may be worth — for owners preparing to sell, buy, inherit or negotiate.

Most Filipino property owners can describe their land precisely — the size, the barangay, the road it sits on. Far fewer can say what it is worth.

The question comes up at the worst possible moments: when a buyer makes an offer, when a family divides inherited property, when a broker suggests an asking price. And the usual answers are unsatisfying. A neighbour's sale price may not apply. A listing site shows what sellers are asking, not what buyers paid. And the government's published figure, the BIR zonal value, is a tax reference rather than a market estimate.

LandValuePH is built for the step before a decision gets made.

The platform starts with the published BIR zonal value for a location — a figure most owners have never looked up, because finding it means identifying a revenue district and reading through government issuances. LandValuePH has consolidated 534,228 of those records covering 48 provinces, 905 cities and municipalities and 34,321 barangays into a single searchable database. Looking up that reference value is free and requires no account.

The zonal value alone, though, does not answer the question owners are actually asking.

Why one number is not enough

Published zonal values vary more than most people assume, even within a single barangay.

In Barangay San Lorenzo in Makati, published values for commercial-residential land range from ₱455,000 to ₱940,000 per square meter depending on the specific location within the barangay. In Barangay Guadalupe Viejo, in the same city, the same classification is published at ₱330,000.

In Cebu City, published values for commercial land range from ₱249,000 per square meter in the city centre down to a fraction of that in outlying barangays.

And what a buyer will actually pay depends on things no schedule records: road frontage, corner position, access, elevation, flood exposure, what is being built nearby, and whether the seller needs to move quickly.

What a LandValuePH valuation report contains

For owners who want more than the reference figure, LandValuePH produces a paid valuation report. Each report sets out:

- The published BIR zonal value for the location

- Location and property classification details

- The property characteristics supplied by the owner

- Available market and listing information for the area

- The adjustments applied and the reasoning behind them

- An estimated value or value range

- The limitations of the estimate, stated plainly

Reports start at ₱1,299. They are produced from data and stated assumptions, not from a site inspection.

This is an initial estimate, not a formal appraisal. A licensed appraiser's report — the kind banks and courts require — involves an inspection and a professional's signed opinion. A LandValuePH report is what an owner reads before deciding whether they need one, or before naming a price.

Where to start

Look up the published zonal value for your location first. It is free, it takes about ten seconds, and it is the number your taxes will be computed against regardless of what happens next.

If you are preparing to sell, negotiating a purchase, or settling an estate, a valuation report adds the market context the zonal value leaves out.

Coverage is not complete. Thirty-four provinces are not yet represented, and the company continues to organize additional BIR issuances as they are published.

Start at LandValuePH

About Land Value PH

LandValuePH is a Philippine property valuation and information platform operated by AHG Lab, providing access to organized published BIR zonal-value information and paid valuation reports for landowners, buyers, brokers and property professionals.

LandValuePH is not affiliated with the Bureau of Internal Revenue. Its valuation reports are an initial estimate and are not a substitute for an appraisal by a licensed appraiser or professional advice.

HREX 2026: The Philippines' First-Ever Premier HR Solutions Expo to Debut at SMX Convention Center This September

HREX 2026, the Philippines' first dedicated expo for human resources solutions, will launch on September 22–23, 2026, at the SMX Convention Center. Anchored on the theme 'AI, Workforce Solutions & Beyond,' the event brings together leading local and international vendors, cutting-edge technology, and top thought leaders to reshape the country's workplace management. The premier expo is supported by the People Management Association of the Philippines (PMAP).

MANILA, Philippines, August 27, 2026 – The Philippines is set to mark a significant milestone in its corporate history with the launch of HREX 2026, the nation’s first-ever dedicated expo for human resources solutions. Taking place on September 22–23, 2026, at the SMX Convention Center in Pasay City, Metro Manila, the landmark event will convene top local and international AI and workforce solution providers under one roof to showcase the next generation of talent management technology.

Meeting the Demands of a Rapidly Transforming Workforce

The debut of HREX comes at a critical juncture for the Philippine workforce, which currently comprises over 47 million employed individuals navigating rapid digital transformation. As AI shifts from a future trend to an everyday operational reality, local organizations are actively seeking solutions that optimize recruitment, payroll, employee engagement, and overall compliance. HREX aims to serve as the definitive, single-destination marketplace for HR leaders to explore these advanced technologies.

Organized through a collaboration between Future First Talents and AFT Corp., the inaugural expo is anchored on the theme "AI, Workforce Solutions & Beyond." It will highlight both state-of-the-art automation tools and foundational human-centric services—ranging from health maintenance organizations (HMOs) and mental health programs to office design and banking partners.

Industry Leadership and Collaborative Spaces

To drive meaningful industry progress, HREX 2026 is supported by the country's preeminent human resources network, the People Management Association of the Philippines (PMAP). This institutional partnership brings credibility and deep community outreach to the inaugural event.

"We built HREX because the Filipino HR community deserves a space that is entirely theirs—not a side stage at a general business conference, but a dedicated home for the conversations, solutions, and connections that move the profession forward," said Patt Soyao, President of Future First Talents Inc. and Business Partner of HREX 2026.

Bryan Co, President of AFT Corp. and Business Partner of HREX 2026, emphasized the impact of physical networking: "In a physical event like HREX, decisions happen faster. What usually takes months can happen in a day. HR is still all about people; you can’t replace real conversations, trust, and chemistry."

World-Class Insight Stage Sessions

Alongside the expansive exhibition floor, HREX 2026 will host the Insight Stage, featuring 10 keynote and panel sessions across the two-day event. Prominent leaders from some of the region's top brands—such as Jobstreet by SEEK, Canva, Sprout Solutions, UnionBank, TESDA, and the Management Association of the Philippines (MAP)—will share actionable insights on AI-driven talent acquisition, burnout prevention, digital HR operations, and total rewards strategy.

Registration is now open for HR professionals, procurement specialists, and business leaders. For tickets, schedule details, and further updates, please visit the official event website at www.hrex.ph or contact the team via email at marketing@hrex.ph.

About HREX

HREX (Human Resources Expo Philippines) is the Philippines' first dedicated expo for HR solutions, convening the country's leading local and international brands across talent, technology, health, benefits, learning, and workplace operations. Held annually, HREX provides a curated marketplace and thought leadership platform for the nation's HR community. Visit www.hrex.ph.

Cebuana Lhuillier Wins Best Employee Engagement Program at 2026 People Insight Awards

A growing workforce brings new opportunities, but it also creates a challenge: how can an organization ensure that employees across different roles and locations remain connected to one another and to the company? For Cebuana Lhuillier, the answer has been to make connection, participation, recognition, and well-being part of everyday work—not simply activities that happen from time to time.

As a cornerstone culture-building initiative, Amazing KaCebuana stands out by recognizing the value of inclusivity, honoring how diverse perspectives and individual differences ultimately make the company stronger.

“Our people are at the heart of Cebuana Lhuillier’s success. We believe that when employees feel valued, connected, and empowered, they are better positioned to create meaningful impact. This recognition affirms our commitment to building a culture where our people can grow, thrive, and take pride in being part of something bigger than themselves,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

This approach earned Cebuana Lhuillier the Best Employee Engagement Program award at the 2026 People Insight Awards, organized by TalentView to recognize organizations advancing the future of work through impactful people and workplace initiatives.

The award recognizes Amazing KaCebuana, Cebuana Lhuillier’s continuous initiative designed to strengthen relationships among employees, leaders, and teams across the organization. Rather than relying on one-time activities, it integrates opportunities for employees to connect, participate, share their voices, recognize one another, and experience the company’s culture regardless of their role or location.

Making Connection Part of Everyday Work

Amazing KaCebuana brings together initiatives that strengthen recognition, communication, leadership, and employee well-being. Workvivo, the company’s digital employee community, is one of these touchpoints, giving employees across branches, field operations, and headquarters a space to share stories, celebrate milestones, recognize colleagues, and connect with leaders.

Other initiatives include the Brillo Awards, which recognize employees who exemplify loyalty and business excellence, and Cebuana News Ngayon (CNN), which keeps more than 12,000 employees informed about company developments, people stories, and milestones. Leadership programs such as Coaching and Mentoring sessions, and Leading at the Speed of Trust program foster open communication, transparency, and active listening, while REBEL, the company’s wellness app, supports employees’ mental, physical, and emotional well-being.

“Creating a meaningful workplace experience requires more than programs. It calls for consistency in how people are heard, supported, and recognized across the organization. Amazing KaCebuana brings this commitment to life through initiatives that meet employees where they are and reflect the different ways they contribute to Cebuana Lhuillier,” said Jo-Ann Tacorda, First Vice President and Group Head for Corporate Services of Cebuana Lhuillier.

Building a Culture Through Everyday Experiences

The strength of Amazing KaCebuana lies in how its initiatives work together—giving employees opportunities to share experiences, recognize colleagues, connect with leaders, stay informed, and access support.

The approach has delivered measurable results, with strong employee participation, readership, retention, PR value, and social media engagement. More importantly, it has made participation a consistent part of the workplace, giving employees more avenues to contribute while encouraging leaders to foster open communication and collaboration.

For Cebuana Lhuillier, the recognition affirms that culture is built through everyday interactions. Amazing KaCebuana gives employees not only the opportunity to experience the company’s culture but also to help shape it.