Filipino-Built convert.ph Launches Web App That Turns a Short Form Into a Complete Facebook Ads Campaign

  

Built for small business owners, the platform produces ad creatives, Taglish copy, a Messenger welcome message and a ready-to-import Meta Ads Manager file, from ₱2,497 with no subscription

CONVERT PH INC., the company behind Philippine Meta ads agency convert.ph, today announced the launch of its self-serve web app at convert.ph. The company describes it as the first Filipino-built tool that turns a business’s details into a complete, import-ready Facebook Messages campaign.

“Every week I talk to business owners who know exactly what they sell and who they sell to, but freeze the moment they open Ads Manager,” said John David Hernandez, co-founder of convert.ph. “They don’t need another course or another 20 YouTube videos. They need the actual campaign in front of them, ready to review. That’s what we built.”

Small business owners fill out one short form: their Facebook Page, product, price, location, industry, daily budget, goal and product details, with optional product photos. The app then builds a strategy brief covering the buyer, their problem, their desires and likely objections, and uses it to generate:

Multiple 1:1 static ad creatives, with the number based on the daily budget3 primary text variations and 2 headlines, each built on a different angleA Messenger welcome message with 3 tap-to-ask questions and preset answersA compliance check on all copy for common Facebook ad policy issuesOne ZIP file with the campaign and images, ready to import into Meta Ads Manager

Copy is written in natural Taglish by default, with English available.

From financial advisor to ads co-founder

Hernandez, known to his students as Coach Dave, came to advertising from the other side of the table. As a financial advisor, he used Facebook Ads to close more than 300 insurance clients, then turned that system into FACAS (Facebook Ads Client Acquisition System), a live training for Filipino agents, advisors and small business owners.

“I wasn’t a marketer. I was an advisor who got tired of cold-calling,” Hernandez said. “Facebook Ads changed my business, but it took me a long time and a lot of wasted budget to figure out. convert.ph takes the same creative-first process our agency uses for clients and puts it in the hands of the sari-sari store owner, the online seller and the insurance agent who can’t afford ₱25,000 a month for an agency.”

Built around trust and control

convert.ph never asks for a Facebook password and does not require users to connect their Facebook account. Every campaign imports into Ads Manager paused, so the owner reviews the creatives, copy and settings before deciding to go live. The system builds only from the facts users provide, with no invented testimonials, customer results or numbers.

“The business owner always makes the final call,” Hernandez added. “We’d rather give you a campaign you understand and trust than promise you results no one can honestly guarantee.”

Pricing and availability

convert.ph is available now at convert.ph. Packages are one-time payments with credits that never expire:

Growth:₱2,497 for 30 ad creatives (about 3 campaigns)Pro:₱4,997 for 100 ad creatives (about 10 campaigns)

Payment is accepted via GCash, Maya, card or bank transfer. Meta ad spend is paid separately to Meta. convert.ph builds campaign assets and does not guarantee sales, leads or return on ad spend.

About Convert PH Inc.

convert.ph is a Philippine Meta advertising company operated by CONVERT PH INC. It offers done-for-you Facebook ads management for small and medium businesses, the FACAS live training, and a self-serve web app that turns business details into ready-to-import Facebook campaigns.

Mulai.com Named Finalist in MAS Global FinTech Hackcelerator 2026 Out of 195 Global Applicants

  

 One Clear Portal Pte. Ltd. has announced that its platform, Mulai.com, was selected as a finalist in the Monetary Authority of Singapore (MAS) Global FinTech Hackcelerator 2026. Selected from 195 global submissions across 52 jurisdictions, Mulai.com solves GXS Bank's challenge by unifying real-time credit scoring and fraud assessment into a single adaptive model, enabling financial institutions to safely assess thin-file and underserved consumers.

SINGAPORE, October 25, 2026 – One Clear Portal Pte. Ltd. today announced that its financial technology platform, Mulai.com, has been officially selected as a finalist in the prestigious Global FinTech Hackcelerator 2026, organized by the Monetary Authority of Singapore (MAS). Mulai.com emerged as a standout solution among 195 competitive global applications originating from 52 jurisdictions, securing its position among international financial technology innovators driving the next phase of banking transformation.

Addressing Real-Time Risk with Adaptive AI Modeling

The MAS Global FinTech Hackcelerator serves as a premier global platform designed to identify and scale innovative technological solutions that address critical operational, regulatory, and risk management challenges faced by modern financial institutions. Mulai.com was selected for its solution addressing a specific challenge statement posed by GXS Bank focused on developing an Adaptive Risk Modeling System.

Traditional risk architecture in banking often processes credit risk assessment and fraud detection in distinct, operational silos. This fragmentation creates analytical blind spots and structural delays, which can expose institutions to escalating financial losses and operational risks. To solve this systemic issue, Mulai.com has developed an adaptive risk framework that unifies real-time credit scoring and continuous fraud evaluation into a single intelligent system. The model continuously updates its predictive intelligence as new data points emerge, allowing financial institutions to detect anomalous behaviors instantly while maintaining accurate, up-to-date credit profiling.

Expanding Access for Thin-File and Underserved Segments

Beyond strengthening institutional risk controls, Mulai.com’s unified engine directly tackles one of the most critical structural barriers to financial growth in Southeast Asia: access to formal credit for underserved and unbanked populations. Across emerging economies, millions of individuals and small enterprise owners lack traditional financial records, leaving them classified as "thin-file" applicants who are routinely turned away by legacy underwriting systems.

Mulai.com addresses this barrier by evaluating holistic behavioral and transactional indicators in real time. By removing data silos, the system provides financial providers with a comprehensive, continuous risk profile. This capability allows digital banks and lending institutions to safely extend credit to thin-file consumers and micro-businesses without exposing their portfolios to unmitigated risk or fraud exposure.

Experience Mulai.com at the Singapore FinTech Festival

As a recognized finalist in the MAS Global FinTech Hackcelerator 2026, Mulai.com will demonstrate its adaptive risk platform to global industry leaders, banking executives, and regulatory stakeholders at the upcoming Singapore FinTech Festival.

Industry professionals, financial institutions, and partners interested in exploring Mulai.com's technology can secure their attendance for the festival by registering through the official Singapore FinTech Festival Registration Portal.

About One Clear Portal Pte. Ltd.

Mulai.com is an AI-powered risk orchestration and fraud prevention platform built for digital banks, fintech lenders, and regulated financial institutions across Southeast Asia. By unifying traditional credit bureau metrics, alternative credit scoring (telco and device signals), and open-source intelligence (OSINT) into a single real-time adaptive risk engine, Mulai eliminates blind spots between credit underwriting and fraud detection. Equipped with a no-code rule builder, an automated second-opinion AI Risk Score, and a conversational investigation co-pilot (AI Trace), the platform empowers institutions to safely assess thin-file borrowers, cut false positives, and boost analyst productivity. For more information, visit https://mulai.com

The Most Useful Conversation at a Security Event Could Start With Someone From Another Field

 When you attend industry events, it’s natural to stick with people you already know or those in your field. That’s understandable when everyone’s busy and it’s easier to start conversations with familiar faces. But these events are also a chance to meet people whose work connects with yours in unexpected ways. What new conversations could help you tackle challenges in your role?

Security and crisis management usually involve working with teams that have different jobs, priorities, and approaches. For example, physical security teams might need help from IT during an incident. Operations staff can face real problems when following security procedures. If an incident affects both digital systems and physical spaces, everyone needs to know how their work fits together and how they’ll communicate. Clear procedures, shared information, and a common understanding of roles are key in these situations.

i4C.PH 2026, happening from November 3 to 5 at SMX Convention Center in Clark, Pampanga, brings together people from physical security, safety, disaster risk and crisis management, and cybersecurity. With all these fields in one place, it’s a great chance to have conversations that are tough to arrange during a regular workweek.

If you work in physical security, talking with someone from IT or cybersecurity can start with a simple question: what information helps your team respond better during a physical security incident? You might discuss reporting channels, access to records, notification steps, or when one team should reach out to another. The question goes both ways: what does the security team need from IT that’s hard to get, and are the right contacts and escalation steps clear for everyone?

Operations and business continuity professionals bring another valuable point of view. Security procedures might seem simple on paper, but the people doing the work know what it’s really like. Sometimes a process needs extra coordination during busy times, or a procedure needs to be clearer before staff can follow it consistently. Asking which security steps are hard to do in practice can show where instructions, roles, or communication need more attention and reveal issues missed during planning.

People in disaster risk or crisis management have their own set of concerns. They often have to pull together information from different teams, set priorities, and help decision-makers see how a situation is unfolding. Security professionals can ask what information crisis managers need from them, how they want to get updates, and which responsibilities should be sorted out before anything happens.

A bit of preparation helps these conversations go further. Before you attend, think of a real challenge from your work—maybe about sharing information, a process, or working with other teams. Pick a question that’s specific and can be discussed quickly. When you talk, ask about real processes: how their team handles the issue, what information they use, and who else they work with. After the event, see which ideas fit your organization and share them with your team.

The program includes plenary sessions, technical talks, and case studies. If you get the three-day pass, you can also join the NerveCenter crisis simulation. Other activities cover topics like energy and grid resilience, tourism and hospitality security with PROtecTOURS, and youth engagement through the Youth Resilience Lab, which looks at AI safety, digital trust, misinformation, and design thinking.

i4C.PH 2026 is happening from November 3 to 5 at SMX Convention Center, Clark, Pampanga. Check out the program and available passes, and register at https://i4c.ph/ to see how insights from security, crisis management, and cybersecurity can help your work.

Building the cross-disciplinary relationships that security and resilience work requires takes time and the right opportunities. i4C.PH 2026 is one of them. Click here to register now or scan the QR Code above. Or visit the i4C.PH Website to learn more. We hope to see you there.

About Ace And Assiociates Risk Management, Inc.

Ace and Associates Risk Management, Inc. (AAA) provides asset protection and risk management consultancy services, with an emphasis on the convergence of all aspects of security from conception to implementation. Its team combines globally accepted corporate best practices with knowledge of local conditions. AAA is one of the conceptualizers of i4C.PH, together with Resilient.PH and Security Matters. i4C.PH: Resilience Reimagined is a national, multi-sector platform that advances integrated security, crisis resilience and digital trust across the Philippines. It convenes leaders and practitioners from government, defense, public safety, critical infrastructure, industry, technology and academia around the convergence of physical security and safety, cybersecurity, and disaster and crisis management. The program follows the Resilience Programming Framework (RPF) from The Resilient.PH, a systems-based approach that treats resilience as a continuum from foresight and prevention through preparedness, response, recovery and long-term adaptation.

A Symphony of Sparkles and An Elf-Tastic World of Sparkles: SM Cabanatuan Malls Welcome the Magic of Christmas

 

SM City Cabanatuan and SM Megacenter Christmas Centerpiece Launch Held on October 22 and 23, respectively, the Christmas Centerpiece Launch is part of SM Supermalls’ annual tradition of simultaneously unveiling festive holiday displays that bring the magic of Christmas to life and delight mallgoers.

The most wonderful time of the year shines brighter as your most loved SM City Cabanatuan and SM Megacenter Cabanatuan unveil their enchanting Christmas displays, bringing festive magic, dazzling lights, and heartwarming holiday experiences to shoppers and families across the city.

With “A Symphony of Sparkles” at SM City Cabanatuan and “An Elf-Tastic World of Sparkles” at SM Megacenter Cabanatuan, the two malls invite everyone to celebrate the season through captivating holiday wonderlands filled with imagination, joy, and the spirit of Filipino Christmas traditions. Each destination offers its own magical experience, creating more reasons for families and friends to come together and enjoy a maxed-out Christmas experience.

At SM City Cabanatuan, A Symphony of Sparkles transforms the mall into a breathtaking holiday wonderland inspired by the graceful art of ballet. Taking center stage is a majestic 35-foot Christmas tree, glowing brilliantly amid shimmering trees, radiant golden accents, and elegant ballerina figures. Every sparkling detail creates a harmonious spectacle of beauty and festive charm, celebrating the Filipino spirit that moves to the rhythm of everyday life through joyful celebrations, cherished traditions, and meaningful moments shared with loved ones.

Meanwhile, SM Megacenter Cabanatuan brings a playful touch to the holidays with An Elf-Tastic World of Sparkles. Amid a 15-foot Christmas tree, oversized Christmas ornaments, twinkling holiday lights, and dazzling festive accents, merry little elves busily prepare gifts and spread Christmas cheer. This whimsical display invites families, friends, and guests of all ages to step into an enchanting world where imagination comes alive and every corner holds a delightful holiday surprise.

Though different in theme, both Christmas displays share one beautiful message: the magic of Christmas shines brightest when shared. From admiring the graceful ballerinas at SM City Cabanatuan to discovering the playful elves at SM Megacenter Cabanatuan, shoppers can look forward to memorable moments filled with laughter, wonder, and togetherness. These festive showcases provide picture-perfect backdrops for holiday photos, family bonding, and treasured memories that last long after the season ends.

More than spectacular decorations, these Christmas celebrations reflect the warmth and generosity at the heart of Filipino traditions. They create welcoming spaces where families reconnect, friends celebrate, and communities come together to embrace the simple joys of the season. Every twinkling light, shimmering ornament, and enchanting detail serves as a reminder that Christmas is not only about the beauty surrounding us, but also about the love, kindness, and happiness we share.

This holiday season, your most loved SM City Cabanatuan and SM Megacenter Cabanatuan invite everyone to make the most of the festivities with magical experiences that bring the Christmas spirit to life. Whether you're drawn to the elegance of ballet or the playful charm of Christmas elves, there's a wonderland waiting to make your holidays extra special.

Gala to the max and celebrate the season with your loved ones at SM City Cabanatuan and SM Megacenter Cabanatuan! Discover two enchanting Christmas worlds, capture unforgettable moments, and let every sparkle remind you of the joy of being together. Because at SM, Christmas isn't just celebrated — it's shared, creating magical memories that make the season truly shine.

About SM Supermalls Cabanatuan

About SM Supermalls SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together. Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities. My SM. Your Most Loved Supermall.